Mock AD
auto week
Copywriting / graphic design

Redefining Heritage

Scissor doors, Butterfly doors, Suicide doors, are all part of a lengthy list of doors that have dawned in the automative world. The Gull-wing doors, are argubaly the most iconic of the latter. First hinged on the famed Mercedes 300SL of the 50s, the Gull-wing doors went on to sillhouette the Mercedes SLS.

Introducing the Mercedes SLG AMG 63, The G is for Gull-wing. The concept car redefines heritage, an ode to it’s fathers, a new poster boy for car enthusiasts to gawk over in admiration.